The first customer
So, the bold idea of making money was born after Robin read that book. Of course, he immediately shared this idea with Bon, his best friend.
"Hey, Bon, do you want to make money from the website you created?"
"What? You want to charge users? They won't pay. The moment they hear about fees, they'll stop using it."
"No, listen to me first. We don't need to charge users, but we can still make money," Robin said calmly.
"How's that possible?"
"Have you ever heard of advertisements on websites?"
"Advertisements? I've only seen them on TV."
"We currently have about a thousand users on our website, most of them students. Why don't we think about advertising something they often use? If they see it on the website, they'll become familiar with the brand and eventually buy it."
"You mean... advertising something for students to buy? How?"
"We find a store or a business, introduce them to our website, and tell them they can reach thousands of students if they want to sell their products. You just need to tweak the algorithm so that their products appear on the shared feed of students daily. That way, they'll remember the brand and eventually purchase from them," Robin explained patiently.
"That sounds... interesting. But I've never tried this method before."
"Well, let's be the first to try it. Who knows? If it works, it could become a trend in the future."
"Great idea! But what kind of product should we advertise on our website?" Bon asked.
"For now, we need as many people as possible to join BB. As for the advertisements, how about we start with clothing stores?"
"Clothing stores?"
"That's one of the easiest things for students to buy."
"Or maybe books?" Bon suggested.
"Books? I think students just borrow them from the school library. There's no need to buy them," Robin replied.
The two of them kept brainstorming about what would be the most suitable advertisement. Besides studying, what else did students need the most?
Suddenly, Robin had an idea.
"How about food? A lot of students, like us, eat out often."
"Hmm, that sounds like a good idea. Let's try advertising food."
And so, Robin and Bon set out on their journey to make money. They roamed around food shops near the school, not only to try the food but also to convince the shop owners to join their advertising experiment. However, the concept was too new, and no one seemed interested.
Robin decided to take a bold approach. In his past life, he was used to persuading people to give him money—basically, begging. Now, instead of begging for money, he was persuading people to work with him. So, he tried using his old "begging" tone with one shop owner:
"Sir, please, I beg you to try our advertising method! I guarantee your restaurant will be packed with customers."
Bon cringed and whispered, "Are you crazy? Just talk normally! Why are you begging like that?"
Robin ignored him. The shop owner, though amused, simply waved them away.
"Look around. My restaurant is already full. I don't need more customers. You two should leave."
Robin and Bon turned to see that the place was indeed crowded. Bon sighed.
"Well, he really doesn't need us."
Feeling defeated, they continued wandering. Bon was starting to lose hope.
"Maybe we should just give up. This doesn't seem realistic."
Hearing Bon's words, Robin hesitated. He checked his almost empty pockets. If they gave up now, his chances of continuing school would disappear. He'd have to find a part-time job just to survive. But despite everything, he wasn't ready to quit.
"How about we try one last shop? If it doesn't work, then we'll stop."
Bon, exhausted but still willing to give it one final shot, nodded. As they were about to continue, Robin suddenly froze.
"What now?" Bon asked.
They had stopped in front of a small lunch restaurant.
They exchanged glances, a spark of hope igniting between them. This was their last shot.
The place was small but clean. However, despite it being lunchtime, there weren't many customers—only a few scattered around.
They decided to order some food first, just to see if the low number of customers was due to bad food.
But when the dishes arrived, the delicious aroma instantly made their mouths water. They each took a spoonful of the crispy fried chicken with sauce and rice.
It was amazing.
"This is the best food we've had all day," Robin said in disbelief.
Curious, he asked the waiter, "Excuse me, who owns this restaurant?"
The waiter pointed to himself.
"That would be me. Is there something wrong with the food?"
"No, not at all! It's just... too good!"
"Oh, haha. You had me worried there. Glad you like it."
"But... if the food is this good, why aren't there more customers?"
The owner sighed.
"I don't know. You see, this restaurant is far from the busy areas, and it's on a hidden street. People don't want to walk all the way here just to eat. I might have to close down soon."
Robin and Bon exchanged looks.
This was their chance.
"We have a way to bring more customers to your restaurant!"
The owner, who seemed young and open-minded, was intrigued. After Bon explained their website and advertising strategy, he thought for a moment and then said:
"I'll pay for advertising under one condition."
Robin and Bon's eyes lit up with hope.
"What's the condition?"
The owner grinned.
"Advertise my restaurant for free for two weeks. If I see more customers, I'll pay for a full month."
Since this was just an experiment, nobody was really at a loss. Robin and Bon eagerly agreed.
Then, the three of them brainstormed the best way to make the advertisement stand out. Robin, recalling the business books he had read, suggested:
"First, we'll help you create an account on our website. Then, you should prepare your best-looking dishes, take attractive pictures, and post them. We'll make sure your posts appear at the top of students' shared feed. Also, you can offer a free drink or an extra dish for students who follow your account and come to eat."
"This is actually a brilliant idea!" the owner said excitedly.
It was just a spoken plan, not a carefully drafted strategy, but the three of them jumped into action with enthusiasm.
Robin and Bon had just secured their first customer.
Now, they needed to ensure their advertisement reached as many people as possible. They calculated the best posting times based on students' daily routines—something they understood well since they were students themselves.
And so, their journey in making money truly began.
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